Last Friday I received a phone call that I had been eagerly awaiting, though it was earlier than expected! Earlier this year I started the process of applying to become an Accredited Professional Photographer (APP) through the Australian Institute of Professional Photography (AIPP). This phone call was to let me know that the final assessment was complete and I had passed with flying colours!
I had to submit letters of recommendation from my clients and one of my suppliers, prove that I comply with all legal, ethical and moral business requirements to practice as a professional in Australia, have a portfolio of my work, assessed by a panel of experienced AIPP image assessors and agree to take part in yearly continuing professional development. What does that mean for you? It means that you are working with a professional who you can trust, who is held to a high standard of image and service quality. You are working with a professional whose creativity is constantly pushed and developed. You are working with a professional who is a member of the only recognised professional imaging body in Australia. I had to submit 20 images to be reviewed, including some of my commercial work, but here's a little selection of my submitted folio!